AMEX

Credit and payment card application journey evolution

Challenge

In a rapidly evolving financial landscape, American Express sought to elevate its card application journey to meet rising user expectations for seamless experiences, personalization, and security.

The objective was to create a digital experience that reflects the brand’s excellence while accelerating the card request process.

Client American Express
Agency Idweaver
Expertises Development Maintenance Strategy UX/UI Design
AMEX
image description
Amex Laptop

Instant identity verification via Itsme and OCR document recognition

Adaptive subscription flow based on user profile and responses

AMEX

Solution

We designed and deployed a comprehensive digital solution that transforms every step of the subscription journey. An intelligent flow, built on advanced conditional rules, guides each user in a personalized manner based on their profile and responses, ensuring an experience consistent with the brand’s premium standards.

The integration of secure identification technologies, Connective and the Itsme application, strengthens security and simplifies authentication. Automated ID card reading (OCR) accelerates data entry while eliminating errors, enabling instant and reliable processing.

Result: an optimized subscription journey that combines fluidity, security, and operational excellence, reinforcing American Express’s leadership position in digital financial innovation.

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